IT STARTS WITH US also launched with publication parties in over 65 bookstores across the US, from Barnes & Noble to Books A Million to independent stores. New York City’s The Strand was also there to sell copies of IT STARTS WITH US along with exclusive signed book plates. Building on the world Hoover created in IT ENDS WITH US, a Lily Bloom’s custom-wrapped flower truck was on site sharing hot chocolate and cookies, passing out flowers, and giving away other surprise goodies.
A sequel to the #1 bestseller, It Ends With Us, IT STARTS WITH US has a first print run of 2.5 million copies, across four printings, and was the most pre-ordered novel in Simon & Schuster history.Ītria’s launch of IT STARTS WITH US included an interactive pop-up experience in Rockefeller Center for Colleen Hoover fans on October 18. The combined sales figure includes pre-orders and first day sales of print books, ebooks, and e-audiobooks in the U.S., and is a company record for fiction. NEW YORK, Octo– Atria Books announced today that #1 New York Times bestseller Colleen Hoover’s much anticipated novel, IT STARTS WITH US, sold a total of more than 800,000 copies through Tuesday, October 18, the first day the book went on sale.
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